Brand Guide
The project was to create a complete brand guide from start to finish for any brand/business we wanted to come up with.
I came up with a small grocery store with a little bit of everything, where clients can go in quickly to get what they need. Everything is selected with care, so they know they will find high quality products. It lets you get what you need without needing to go to a huge supermarket.
Target Audience:
Adults, families. Men and women who take care of themselves and don’t mind paying a higher price for everyday products.
Requirements:
Brand had to include logo, icons, collateral, use of brand.
Step 1: Sketches (general brand guide, logo, stationery)
Final Brand Guide
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